They’re our primary tools of communication. In our speech, letters, advertisements, nonfiction, fiction, and poetry, words explain, promote, persuade, and sometimes sing or paint pictures. On the telephone or Internet, in e-mails and books, wherever people are listening and reading, words make us understand, appreciate, sigh, buy, laugh, cry, and wonder.
The words you choose can clearly express your message, tell your story, or they can fall short. The first impression you make either opens the door to success or slams it shut.
You can swing that door wide open with words that match your goals, and we can help.
Betsy Blondin, Editor